
About
OUR MISSION
Empowering Leaders. Inspiring Impact.
The National United States Pageant is dedicated to empowering young women through service, leadership development, and confidence-building opportunities. Our organization provides a positive and professional platform where delegates are encouraged to grow, give back, and represent their communities with integrity.
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We believe that true beauty is defined by compassion, character, and commitment to making a difference.
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OUR PURPOSE
More Than a Crown.
National United States Pageant was founded on the principle that pageantry should cultivate purpose. While we celebrate elegance, poise, and stage presence, our foundation is rooted in community involvement and personal development.
Our delegates are not only competitors — they are volunteers, students, role models, entrepreneurs, and changemakers.
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Through structured competition, mentorship, scholarship opportunities, and service initiatives, we strive to prepare each participant for success beyond the stage.
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OUR VALUES
Service • Leadership • Confidence
We proudly uphold the following core values:
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Service: Encouraging meaningful community involvement and advocacy.
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Leadership: Developing strong communication skills and positive influence.
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Confidence: Building self-assurance through preparation and experience.
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Integrity: Maintaining professionalism on and off the stage.
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Sisterhood: Fostering supportive and uplifting relationships among delegates and titleholders.
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OUR COMMITMENT
The National United States Pageant is committed to providing a fair, transparent, and enriching experience for every delegate, titleholder, and family. We believe that every participant leaves our stage stronger, more confident, and inspired to continue serving her community.
Because at National United States, the crown represents more than achievement — it represents responsibility, opportunity, and heart.
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CROWNS MAKING AN IMPACT
Where Influence Becomes Action
At the National United States Pageant, our crowns represent more than achievement — they represent responsibility.
“Crowns Making an Impact” is our commitment to ensuring that every titleholder uses her voice, visibility, and influence to serve with purpose. We believe a true queen leads beyond the stage, creating meaningful change within her community and inspiring others to do the same.
Through volunteer initiatives, advocacy efforts, school visits, community partnerships, and service projects, our titleholders actively demonstrate leadership in action. Whether supporting local charities, promoting educational awareness, or launching personal service campaigns, each queen carries her crown with heart.
Impact is measured not only in appearances, but in lives touched, conversations started, and communities strengthened.
Our goal is simple:
To cultivate leaders who leave a lasting legacy long after their reign.
Because at National United States, we don’t just crown winners — we crown changemakers.
Meet the National Director

Amber Smith
National Executive Director & Owner
Amber Smith, CEO, founder, and National Executive Director of the National United States Scholarship Pageant understands what it is like to be on both sides in pageantry. Smith has experience in the pageantry industry for over 20 years. Smith has won and held several local and state titles, along with an international title with several high-level pageants. She has also won several state and national awards for community service, overall appearances, academic achievement, best interview, and photogenic. Smith has also volunteered and served as a judge for several local and state pageants.
Smith has over ten years combined experience as pageant staff and directing at the both the state and national level.
Smith is a 2015 recipient of Pageantry Magazine's Spirit Award and earned her President's Volunteer Service Lifetime Award for over 4,000 hours of service in 2013.
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Smith is a 2013 graduate of Saint Francis University with her Master of Education degree in Educational Leadership, 2007 graduate of the Pennsylvania State University (Penn State) with her Bachelor of Arts Degree in Communications, and is a 2003 graduate of the Greater Altoona Career and Technology Center with her certificate in Multimedia and Web Design.
